If you’re involved in any spiritual community, it can be exciting to see up and coming vendors offer high-quality witchcraft products to beginner and experienced magick practitioners alike. So much so that you may even consider launching your own brand and catering to those within your community.
However, you’ll want to make sure that you’re ready to start a brand long before you begin entertaining the idea of your own new-age business. To help you get on track and potentially prepare for your own small business launch, use the considerations below to ask yourself, am I ready to start a new age brand?
1. Do you have the time and money to commit to such a project?
Feeling excited about a potential new-age business is the spark that brings the idea to life. However, it’s your dedication and effort that allows the flame to continue burning. If you run out of the resources needed to support your business you’re going to burn out. But what exactly are you going to need along your journey? The following are tips for you to consider:
- Financially: Launching your own small business can be quite expensive, especially if you’re planning on starting your own brick-and-mortar storefront. Even if you avoid these costs by using vendor sites like Etsy, you’re still going to want to invest in packaging equipment like a packaging box erector. Case erectors can make your job simpler by taking case blanks and converting them into fully-erected, bottom-sealed cases. Just feed them into the machine, let them do their work, and fill the finished cases with customer orders. This makes the packaging process that much easier. Although this is just one example, it goes to show that there’s a great deal of money that’ll go into making your business successful.
- Physically: While many vendors may not consider the physical aspects of running a business, you’re going to be responsible for handling product shipments, packaging, making products (if you’re developing your own line of witchcraft goods), and more. Understand the physical demand of a new-age business before you start conceptualizing what yours will look like.
- Emotionally: Business is, understandably, a lot of work. Especially when your first launch your business, you’re going to be putting a lot of hours into gaining traction, which can take its toll on your mental health. Know that business can be draining, and do your research to figure out how to prevent burnout before you begin.
If you’ve gone over these three areas and believe that you’re prepared to tackle any issue you may face, you may be ready to develop your new age brand!
2. What value would you provide to your customers that they can’t receive anywhere else?
Great businesses are those that go above and beyond when it comes to customer service. For example, let’s imagine that you wish to sell witchcraft supplies to the Wiccan community or pagans from similar paths. While you’ll want to offer foundation products like incense, athames, wands, oils, tarot cards, herbs, crystals, candles, and so on, you’ll want to ask yourself, what more could I provide?
Perhaps you can put together helpful spell kits or charms that are designed to be put to use for banishing rituals or blessings. Maybe you could offer psychic readings in-store or over the phone to customers. Maybe you’re looking to go beyond this by helping people improve their mood with essential oils or aromatherapy or you want to add a completely new service like crystal healing. No matter what it is that’ll make you stand out, figure out your own unique
3. Are you knowledgeable enough to make an impact within the community?
Knowing your stuff can make or break your efforts in a spiritual business. For example, if you’re selling Wicca goods and you attempt to shift over into Hoodoo products without a proper connection to the practice or an understanding of the rituals, this can be an easy way to put an end to your reputation. Don’t just ask yourself if you’re ready, ask yourself if you’re capable of creating a sacred space for your business and one that’ll be respected by the community and have the right impact. Otherwise, you may end up struggling to reach the level of success that you want.
Figuring out whether or not you’re ready to start is as simple as asking yourself a few questions. If you believe that a new age business is in the cards for you, address the three questions provided above to gain a better understanding of what you can expect when you develop your new-age brand and whether or not now is the right time to do it.
